At 1.800 meters altitude people physically experienced what best network coverage means.

If you are online you get a free drink.
Too bad: only Swisscom has coverage here.

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Challenge

Switzerland's No.1 telecom provider Swisscom offers the best mobile coverage in the country. They wanted to prove this promise in a convincing way.

Solution

Swisscom placed a vending machine next to a popular hiking trail in the Alps. Everyone who was able to enter a code on a mobile website got free drinks. But the vending machine was located at a place where only Swisscom has coverage. The Swisscom customers loved it – the customers of all other providers obviously didn’t like it so much. The stunt spread rapidly on social media and every third Swiss saw it online.

Online Film